Why Pay-Per-Call Is Outperforming Traditional Lead Gen in 2026
Call traffic compresses the funnel: intent is verified by the consumer picking up the phone. Here's how the economics compare against form fills.
Jul 14, 2026 · 6 min readInsights
Notes from the performance desk
Field notes on lead quality, channel economics, and compliance — written for advertisers who buy on performance.
Email Submit Campaigns: Best Practices for EPC Optimization
Creative rotation, suppression hygiene, and offer sequencing are the three levers that move EPC more than list size ever will.
Jun 2, 2026 · 8 min readHow to Vet Affiliate Traffic Sources for Quality & Compliance
A practical checklist advertisers can run before onboarding a publisher — from source disclosure to TCPA consent capture and recording.
May 21, 2026 · 7 min readMore articles are published monthly. Reach out if there's a topic you'd like covered.